Free fairs: fertile field for the management of the communication

Authors

  • Juliana Tourrucôo Alves

DOI:

https://doi.org/10.11606/issn.2316-9125.v16i2p81-90

Keywords:

Street market, supply, trade, communication, union.

Abstract

Backed with a historical study of the fairs, the author proposes an intervention projectfor the Union of Retail marketer of the State of São Paulo. The document lists, amongother things, proposals for the systematic storage and retrieval of information andinstitutional
data on the fairs, the merchants and the institution. The study also includes guidelines for book publishing, and promotion of exhibitions, lectures and training in order to prepare the current and new stallholders to the new projections of the new public of the metropolis. We used qualitative methodology, based on
ethnographic studies.

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Author Biography

  • Juliana Tourrucôo Alves
    Especialista em Gestão da Comunicação pela Escola de Comunicações e Artes da Universidade de São Paulo (ECA-USP)

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Published

2012-12-30

Issue

Vol. 16 No. 2 (2011): Public media and alternatives for participatory democracy

Section

Communication Gestion

License

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How to Cite

Alves, J. T. (2012). Free fairs: fertile field for the management of the communication. Comunicação & Educação, 16(2), 81-90. https://doi.org/10.11606/issn.2316-9125.v16i2p81-90