Clô: a personage of the consumption society

Authors

  • Maria Aparecida Baccega
  • Rosilene Moraes Alves Marcelino

DOI:

https://doi.org/10.11606/issn.2316-9125.v16i2p99-112

Keywords:

communication and consumptions practices, consumption, telenovela, reception, mediation, education.

Abstract

In this work, we show, without subordination ties, communication and consumption as aspects that constitute and are constituted by culture. For that, we bring to reflection some chapters of the telenovela Passione, calling attention to the character Clotilde Iolanda Souza e Silva (Clô), to show the role of consumption
in present days as the key to interpret the contemporary society.

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Author Biographies

  • Maria Aparecida Baccega
    Docente do Programa de Pós-graduação de Comunicação e Práticas de Consumo – stricto sensu – ESPM/SP.
  • Rosilene Moraes Alves Marcelino
    Mestranda do Programa de Pós-Graduação de Comunicação e Práticas de Consumo – stricto sensu – ESPM/SP.

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Published

2012-12-30

Issue

Vol. 16 No. 2 (2011): Public media and alternatives for participatory democracy

Section

Review

License

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How to Cite

Baccega, M. A., & Marcelino, R. M. A. (2012). Clô: a personage of the consumption society. Comunicação & Educação, 16(2), 99-112. https://doi.org/10.11606/issn.2316-9125.v16i2p99-112