Facebook emoticons: analyzing feeling’s demarcation and consumer engagement through social media

Authors

DOI:

https://doi.org/10.11606/issn.1984-5057.v10i1p70-81

Keywords:

Engagement in social media, Interactivity in social media, Consumer behavior

Abstract

This study analyse the use of Facebook emoticons to demarcate emotions as a form of conversation and engagement in social media. The results point to groups of emoticons in relation to the expressed feelings, revealing the impossibility of creating a metric scale that measures the intensity of all reactions, although, it becomes clearer the potentiality of engagement analysis due to the expressed feelings.

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Author Biography

  • Wesley Moreira Pinheiro, Pontifícia Universidade Católica de São Paulo

    Doutorando e mestre em Administração pela Pontifícia Universidade Católica de São Paulo. Professor e pesquisador da Faculdade Paulus de Comunicação.

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Published

2018-01-15

Issue

Vol. 10 No. 1 (2018): Consumo, tecnologia e redes sociais: apps, 3D e emoticons em análise

Section

ARTICLES

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

Facebook emoticons: analyzing feeling’s demarcation and consumer engagement through social media. Signos do Consumo, [S. l.], v. 10, n. 1, p. 70–81, 2018. DOI: 10.11606/issn.1984-5057.v10i1p70-81. Disponível em: https://www.periodicos.usp.br/signosdoconsumo/article/view/138686.. Acesso em: 19 may. 2024.