Intersectionality as a theoretical-methodological tool: notes to reception and media consumption research

Authors

DOI:

https://doi.org/10.11606/issn.1984-5057.v12i2p3-13

Keywords:

Reception studies, Media consumption, Intersectionality

Abstract

This paper debates the theoretical-methodological contributions of intersectionality to media consumption and reception studies. It discusses the appropriation of theories, concepts and categories. It presents the main discussions regarding intersectionality, highlighting conceptual and methodical approaches. The constructionist paradigm and the sociocultural approach are adopted to argue that an intersectional interpretation is necessary to answer the demands tensioning the audience studies, introducing a complex perspective on the production of meanings and the building of identities.

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Author Biographies

  • Guilherme Libardi, Universidade Federal do Rio Grande do Sul

    Doutorando em Comunicação (PPGCOM/UFRGS), Mestre pelo mesmo programa e Bacharel em
    Publicidade e Propaganda (ESPM-Sul). Integrante do Núcleo de Pesquisa Cultura e Recepção Midiática.

  • Nilda Jacks, Universidade Federal do Rio Grande do Sul

    Professora titular no Programa de Pós-Graduação em Comunicação da Universidade Federal
    do Rio Grande do Sul. Pesquisadora PQ/CNPq. Coordenadora do Núcleo de Pesquisa Cultura e
    Recepção Midiática.

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Published

2020-12-30

Issue

Vol. 12 No. 2 (2020): Gênero e sexualidade na interface com consumo e publicidade

Section

Eixo Temático

License

Copyright (c) 2020 Guilherme Libardi, Nilda Jacks

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

Intersectionality as a theoretical-methodological tool: notes to reception and media consumption research . Signos do Consumo, [S. l.], v. 12, n. 2, p. 3–13, 2020. DOI: 10.11606/issn.1984-5057.v12i2p3-13. Disponível em: https://www.periodicos.usp.br/signosdoconsumo/article/view/174262.. Acesso em: 2 jun. 2024.