Vol. 15 No. 1 (2023): Novas semiosferas e outros sentidos possíveis

Published: 2023-07-26

PRESENTATION

• Apresentação

  Eneus Trindade, Clotilde Perez

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  • PDF (Portuguese)
  • XML (Portuguese)

ARTICLES

• Internet of things as media: perspectives and challenges for communication and advertisement design

  Everaldo Pereira, Ana Paula Scabello Mello

  e210974

  • PDF (Portuguese)
  • XML (Portuguese)

• Preliminary theoretical-practical considerations on the use of ChatGPT as creative tool in advertising

  Renato Gonçalves Ferreira Filho

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  • PDF (Portuguese)
  • XML (Portuguese)

• Race, gender, class, and other intersectionalities in brand communication: a semiotic intersectional analysis of Vivo in 2019

  Pablo Moreno Fernandes

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  • PDF (Portuguese)
  • XML (Portuguese)

• What do the contemporary Brazilian perspectives of advertising say about advertiser?

  Elisa Reinhardt Piedras, Anderson Alves Scherer

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  • PDF (Portuguese)
  • XML (Portuguese)

• From Paraisópolis to the world: Miss Universe’s dress and community power highlighting clothing as a socio-cultural manifestation

  Carolina Boari Caraciola

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  • PDF (Portuguese)
  • XML (Portuguese)

• Evolution of advertising messages in the face of covid-19 during the years 2020 and 2021: comparative analysis in Spain and Portugal

  Pedro Hellín, Antonio Raúl Fernández Rincón, Ivonne Ferreira

  e213845

  • PDF (Spanish)
  • XML (Spanish)

• The presence of non-binary gender in music promotion, from David Bowie to Lil Nas X

  Antonio Raúl Fernández Rincón, Clara González Mula

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  • PDF (Spanish)
  • XML (Spanish)

• Responsible consumption, for whom? an essay on the promotion of gender inequality in the post-pandemic

  Matheus Ribeiro Pereira, Bruna Soares de Aguiar

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  • PDF (Portuguese)
  • XML (Portuguese)

REVIEWS

• Sitting thought and the images that invade the life of contemporary man

  Alessandra Barros Marassi

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  • PDF (Portuguese)
  • XML (Portuguese)