Symbolic realm production: the strategies of publicization in the workplace with digital media

Abstract

This article analyzes the strategies that represent the work environment through the study of the transposition of Bohemia’s productive system to a digital media. The virtual Bohemian Factory, the object of this study, is a discursive construction of beer production that sustains and amplifies the good’s intangible significations. This mediatic version of production is reified, merchandized to symbolic consumption by means of publicization processes – a concept that amplifies the sense of publicity from its original understanding as commercially based messages restricted to specific spaces of distribution.